The new round of funding will be made use of to commercialize Phytolon’s proprietary, fermentation-dependent technological innovation to develop plant-based mostly foodstuff hues, and aid collaborations with corporations throughout the food stuff and beverage industry, said Phytolon CEO Dr. Halim Jubran.
Phytolon’s distinctive licensed know-how yields pure betalains – purely natural pigments found in vegetation — by way of fermentation.
“We give betalains, which are pigments that are identified in vegetation – I like to say they are responsible for coloring some of the most beautiful vegetation in character. And they have a pretty, pretty large possible for staying a chief in normal meals colorants,” Dr. Jubran beforehand explained to FoodNavigator-United states.
The international meals color market place reached $2.85bn in 2019 with pure hues comprising 69% of the sector as consumers have drawn negative associations with synthetic colorings this sort of as Pink#40 and Yellow#5, according to the enterprise.
Chanan Schneider, CEO of Millennium Food stuff-Tech commented, “For us, systems that make meals much more all-natural and much healthier are innovations that change the environment of foods and beverages. It is very clear to us that consumers are on the lookout for goods with a lot more natural and more healthy substances and are even prepared to pay a high quality for them. Phytolon provides a patented resolution, fantastic for the foods colour sector, and has garnered a good deal of fascination in its technological know-how and merchandise.”